Toggle "Already top-3" on any row you're already ranking for in the 5-mile zone — those will be excluded from the incremental totals. Edit volumes and $/service to match your real numbers.
All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.
Community Plan · 5 mi
City Plan · 10 mi
New clients / month
0
0
Gross revenue / month
$0
$0
Annualized revenue
$0
$0
Recommended monthly retainer
$0
$0
ROI multiple
0×
0×
Days of new revenue to cover our fee
— days
— days
The real ROI is recurring beauty maintenance — and beauty repeats hard.
The numbers above count one service per new client. That's the floor — it's not how a beauty studio actually builds revenue. Almost every service you offer is something clients book on a calendar cycle: weekly tans, monthly facials, 4–6 week waxing. Here's what the math looks like with real client behavior:
One spray-tan regular
biweekly tanning
$58 × 26 visits a year = $1,508/year from one client. Weekly tanners hit $3,000+. Brides and event clients add packages on top of that.
One facial regular
monthly maintenance
$125 Skin Ritual × 12 a year = $1,500/year per regular. Add chemical peels, brow tints, lash lifts — most facial clients use you for everything.
One waxing regular
every 4–6 weeks
Brazilian + brow + lip combo = ~$100 per visit × 10 visits a year = $1,000/year from one client. Waxing is the most reliable repeat behavior in the entire beauty industry.
The calculator above is the floor — first visit only. Beauty is the most repeat-heavy industry there is: clients book on a calendar, not on a whim. Every new top-3 client is the start of a multi-year relationship across multiple services, not a one-off booking.
How this compares to Google Ads
You have another way to reach these same searchers: paid Google Ads. Here's an honest side-by-side at the same monthly investment — using an industry-average return on ad spend, not optimistic numbers. We don't sell Google Ads; this is here so you can see your options clearly.
Industry-average Google Ads ROAS
: 1
Revenue per $1 of ad spend. Industry average runs 2:1–4:1 (WordStream, Nielsen, Databox surveys). Default 3:1 sits at the favorable end of that range. Editable.
Community Plan · 5 mi
City Plan · 10 mi
Monthly investment
$0
$0
Revenue — this plan (organic top-3)
$0
$0
Revenue — same spend on Google Ads
$0
$0
Return per $1 — this plan
0×
0×
Return per $1 — Google Ads
0×
0×
The honest caveats — read these both ways
Google Ads is faster to start. Paid ads can drive traffic the day they're switched on. Organic rankings take time to build — though in your case, that work is already done.
Google Ads stops the day you stop paying. It's rented traffic. Organic rankings are an owned asset that keeps working between payments — though they do slip without ongoing maintenance.
ROAS varies enormously by campaign quality. The industry average assumes competent management. Plenty of accounts underperform it; well-optimized accounts can beat it.
The two channels work differently. Ad spend buys clicks directly; the SEO retainer maintains an asset that generates clicks. Same dollar amount, different mechanics — that's why the per-dollar returns differ.
Where these numbers come from
Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
Search-to-booked-client conversion (7%): Mindbody and Booker beauty/spa industry benchmarks. Beauty services convert higher than therapy or photography because most studios have online booking widgets — once a searcher clicks through, they often book in the same session. Industry runs 5–10%.
5-mile vs 10-mile reach (1× vs 1.9×): Calculated from your studio at 23591 El Toro Rd, Lake Forest (92630). 5-mile radius (~300K residents): most of Lake Forest, Aliso Viejo, Laguna Hills, Laguna Woods; parts of Mission Viejo, eastern Irvine, and Foothill Ranch. 10-mile radius (~870K residents): all of Lake Forest, Mission Viejo, Aliso Viejo, Laguna Hills, Laguna Niguel, Laguna Woods, Rancho Santa Margarita, Foothill Ranch / Portola Hills / Trabuco; most of Irvine and San Juan Capistrano; parts of Dana Point, southern Tustin, and Newport Beach. Built from US Census 2020 city populations + actual land footprint. Raw population ratio ≈ 2.9×; de-rated to 1.9× because Google Maps weights proximity heavily.
Per-service revenue uses your actual published rate card, first visit only. Spray tan keywords use $58 (avg of Electric Bronze $55 + Rebel Rush $60; Mobile $95+ priced higher). Facial keywords use $125 (Skin Ritual standard); anti-aging facial uses $150 (Lifted O2); acne facial uses $105 (Skin Rehab starting); chemical peel uses $100 starting. Waxing uses $35 (blend across her menu: $13 lip → $60 brazilian, weighted to the most common services). Lymphatic drainage massage uses $120 (industry average for 60-min MLD — note this isn't on her published rate card; confirm she offers it). These count one service per new client — no rebooking, no add-ons, no packages. Real per-client revenue runs much higher with retention (see callout above).
Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).
Every input on this page is editable — swap in your own real numbers and the totals will recalculate live.